AUTHOR PLATFORM MASTERCLASS
Take control of your book marketing, without letting it take over your life
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Are you an author struggling to sell books?
Do you hate marketing and have little time for book promotion?
Are you confused by All. The. Things. everyone tells you you need to do to be successful?
Are you frustrated that marketing is a time suck that rarely generates the results you were hoping for?
Are you losing hope that you will ever achieve the success with your book that you imagined?
Letting people know your book exists and making sales is the hardest part of being an author. Self-publishing has removed the gatekeepers so anyone can now publish a book, but with that new opportunity come new challenges.
So many authors dislike marketing, so do nothing at all, while others desperately try every tactic and tool but without seeing any real results. Too often book marketing is sporadic, ineffective and overwhelming for the author.
At worst, it can destroy a writer’s confidence and belief that they can be a successful author.
Your mission, should you choose to accept it, is to take control of your book marketing, without letting it take over your life, zap your energy or blow your budget, so you can get your books into the hands of more readers and make the difference in the world you’re here to make.
How different could things be?
Imagine knowing that when you publish your next book you have a tribe of fans eager to read it, that you have a system in place to effectively let readers know your book exists, that you can promote your book without selling your soul or being overwhelmed by costly or time-consuming tools and tactics.
Imagine knowing that you have a repeatable process to generate book sales that makes it possible to have the author career you truly want.
I love marketing, and I want to show you that it’s possible for you to enjoy it too.
Hi, I'm Belinda Griffin
I believe that you can achieve everything you hope for with your writing. That you control your own success. That book marketing is not a mystery and you can learn to do it yourself - and enjoy it!
I’m passionate about marketing and books, which is why I travelled over 4,000 miles to train in person with Tim Grahl, one of the most successful book launch coaches in the biz, and become one of only 12 certified Book Launch Coaches in the world.
I'm also a certified professional marketer, with 7 years of digital marketing experience.
But before I fell in love with marketing (and I really do love it!), I was a full time writer, having been a journalist, magazine editor and freelance writer.
I never planned to be a marketer. Just like most authors, I found myself in a marketing role entirely by accident.
But here’s the thing, book marketing is not optional, it’s essential if you don’t want to become one of the many unread authors
I've discovered that what marketing really is about is connection and communication, and that is something we writers can do very well.
Book marketing really matters and can make the difference between a successful title and one that’s invisible. I’m always fascinated to learn how various channels work and what gets results. Where other people are overwhelmed by marketing, I’m fascinated to know how to make it work for me and for my clients.
Introducing The Authenticity Method
One of the biggest reasons why authors struggle with marketing is because they focus on pushing their book out to anyone and everyone and using every tool and tactic available to help them do so.
But everyone is not your reader and using too many tools is both ineffective and overwhelming.
I have developed a different approach, which is where we focus on growing a community of loyal fans - your author platform - and develop a reliable system for selling books, so you can be more effective and efficient with your marketing.
I call this The Authenticity Method and it is the framework that underpins my Author Platform Masterclass group coaching program.
The Authenticity Method
Bonus pre-training
Identify your target reader
Discover the three steps you need to take to identify who your ideal reader is, where to find them and how to talk to them about your book. In this super practical recorded workshop, you’ll learn why taking the time to learn who your readers are is both important and necessary if you want to sell more books without spending all your time ‘doing’ book marketing.
Step 1
The route to reliable book sales
We’re going to make sure you have your target reader dialled in from the pre-training, so you know exactly who you are trying to reach with your book marketing and how to communicate with them.
With your reader in mind you can start to relax, as you no longer need to be everywhere, doing All. The. Things.
Just think how it will feel to know you’re finally on the right path to more book sales.
Step 2
Introducing The Authenticity Method
The Authenticity Method is my signature system that enables authors to maintain a reliable connection with their fans, create work that engages their tribe and puts them in front of their ideal readers.
By learning how this system works, you will have a clearer understanding of how the different book marketing activities you have heard of play a part in growing an author platform, allowing you to choose your focus and not hop from one tactic to another.
Imagine knowing the activities to do that will be most time efficient and cost-effective, giving you more time for writing and the other things that matter to you, while still improving book sales.
Step 3
Maintain a reader connection
Everyone tells you that an email list is essential, but how do you build one, what do you say and why is it so important?
I’m going to show you how to grow a list authentically, that people are excited to sign up for and less likely to unsubscribe from.
By the end of this training you’ll be excited to engage with subscribers and know exactly how to do so. I’ll also explain how to sell to your list, so list building doesn’t become all give.
Step 4
Create and be visible
In this step we’ll talk about all of those activities you could be doing to be helpful and give to your fans, and work out the right ones for you.
It’s simply not true that you need to be everywhere and doing everything, you only need to be getting in front of your ideal reader.
Finally, book marketing will make sense, and with less to do, you can even enjoy it!
Step 5
The path to you
In Step 3, we explored the role of email lists and how to communicate with your fans. Now it’s time to think about ways to attract people to your list, to let them know it’s there.
You’re ready to begin making authentic connections with people who can help you reach your target reader, so they can learn that you exist!
No more whistling into the wind, you’re going to take practical steps to get yourself known.
Step 6
Tying it all together
You have learned everything you need to do to effectively build an author platform that can support book sales. Now we’re going to explore how to tie activities together to ensure you have a reliable system in place, that doesn’t take up all your time and energy and is simple to maintain.
When you hear of the next essential tactic, you’ll be able to take a step back, assess how it may fit into your system and make a confident choice about whether to use it or not.
Imagine how it will feel to know that you don’t have to chase every shiny object like so many other authors do out of desperation. Instead, you are in control of your book sales and author career.
Join Author Platform Masterclass
In this program I'm going to show you how to take control of your book marketing and build a reliable system to generate loyal fans and book sales, without letting it take over your life, zap your energy or blow your budget. You'll finally be able to get your books into the hands of more readers and make the difference in the world you’re here to make.
When you join the Author Platform Masterclass, we’ll roll up our sleeves and implement each of the 3 core steps of The Authenticity Method - maintaining a connection with fans, creating work that engages, and putting you in front of your ideal readers - so you can improve your book exposure and begin selling more books as quickly as possible.
We’ll focus on one step per week for the next 6 weeks until we’re done.
You will get 6 live 1-hour Zoom calls with me, plus worksheets and templates to help you take further action steps on your own. As a bonus, you'll also get direct email access to me between calls and the pre-training - The 3 Steps to Finding Your Target Readers.
How will it work?
Six 60-minute video sessions. Sessions consist of teaching and time for Q&A.
Sessions will be recorded and shared with you privately for you to refer back to.
Platform: Zoom, live video sessions, from the comfort of your own home.
Who is this for?
Yet-to-publish authors who want to start building a platform ahead of the launch of their first book.
New authors who are just beginning to figure out how to market and promote themselves and their books.
Authors who have published several books but not seen the exposure or sales they hoped for.
Any author feeling overwhelmed or frustrated by book marketing.
This program is for you if you've watched free webinars, read books by the experts or taken online courses, but things just aren't falling into place. You're looking for a joined-up approach.
Who is this not for?
This program is not for you if you're not willing to take action on what you learn.
Authors who want someone to do all of their marketing for them.
Any author who has no interest in learning how to create a reliable system to generate fans and book sales.
Take control of your book marketing!
Join my group program to get your books into the hands of more readers
The investment for this live group program is just $497 and there are limited spots available.
Once you click 'Buy now' you will be able to pay securely with PayPal. Once you have made your payment, I will be in touch within 24 hours to confirm your booking and to provide full details of the program.
Pay In Full
Once you click 'Buy now' you will be able to pay in full securely with PayPal.
Pay In 2 Instalments
Once you click 'Buy now' you will make your first payment of $273 securely with PayPal. A second payment of $273 will be taken in one month.
I now have a clear vision and plan for how to have an authentic online presence
The program was so effective in helping me to distil my book marketing strategy. Before the coaching, marketing was an overwhelming activity that I threw a lot of time and money at, with not much return. Belinda taught me key marketing concepts that have made all the difference in feeling effective. I now have a clear vision and plan for how to have an authentic online presence. Belinda is wonderful to work with, very clear and knowledgeable, she always has such helpful, friendly, and actionable answers to my questions. I highly recommend her for turning authors and their books into successful businesses.
Brian Kindall
www.briankindall.com
I have created a professional website, gained hundreds of readers and I am running my own Facebook group
Online courses are good, but they don’t beat coaching from a professional in her field who knows the market well and assesses your author business individually and then tailors support and recommendations specific to you. Working with Belinda not only gave me lots of knowledge and insights, but confidence of what I needed to do to take my author career to the next level. Since finishing my six weeks with Belinda, I have created a professional website, gained hundreds of readers and I am running my own Facebook group. I now have a small but growing team of ARC readers, I’m getting more reviews and I feel more professional and confident as an authorprenuer.
Jo Moon
www.jnmoon.com
Belinda’s method was tailored to my needs and ability, which reflects her respect for her customers as individuals
I found Belinda via a podcast and am ever so thankful. Self-marketing and reader/customer research is not inherent to every writer/author. Realizing this applied to me, I made the very good decision to hire Belinda to coach me in the right direction. Her program provided a logical approach, complete with questions and exercises designed to allow me to learn at my speed. Belinda’s method was tailored to my needs and ability, which reflects her respect for her customers as individuals.
Tory Element
www.toryelement.com
Take control of your book marketing in 6 weeks
Join me in this 1:1 coaching program to discover how to take control of your book marketing, without letting it take over your life, zap your energy or blow your budget, so you can get your books into the hands of more readers and make the difference in the world you’re here to make.
Recap, here's what you get
The Author Platform Masterclass is a 6-week live group coaching program, where you will not only learn about book marketing, but how to identify and reach your perfect target reader and create a reliable, authentic system for reaching fans and generating books sales.
You will get 6 live 1-hour Zoom calls with me. Every session is intimate and tailored to you, and you’ll get to keep a recording of each call for you to refer back to. You will also have direct email access to me between calls. Plus I will provide you with worksheets and handouts to help you take further action steps on your own.
Pay In Full
Once you click 'Buy now' you will be able to pay in full securely with PayPal.
Pay In 2 Instalments
Once you click 'Buy now' you will make your first payment of $273 securely with PayPal. A second payment of $273 will be taken in one month.